{"id":2265,"date":"2026-07-22T05:05:17","date_gmt":"2026-07-22T03:05:17","guid":{"rendered":"https:\/\/info.vivendex.com\/retail\/com-es-pot-valorar-un-local-amb-un-negoci-en-funcionament\/"},"modified":"2026-07-22T05:07:21","modified_gmt":"2026-07-22T03:07:21","slug":"com-es-pot-valorar-un-local-amb-un-negoci-en-funcionament","status":"publish","type":"post","link":"https:\/\/info.vivendex.com\/retail\/ca\/com-es-pot-valorar-un-local-amb-un-negoci-en-funcionament\/","title":{"rendered":"Com es pot valorar un local amb un negoci en funcionament?"},"content":{"rendered":"<blockquote data-path-to-node=\"1\">\n<p id=\"p-rc_1baf4f891b52e775-98\" data-path-to-node=\"1,1\"><span data-path-to-node=\"1,1,0\">Valorar un local comercial tradicional se centra en la propietat immobili\u00e0ria i els metres quadrats. Tot i aix\u00f2, <b data-path-to-node=\"1,1,0\" data-index-in-node=\"126\">valorar un negoci en funcionament exigeix \u200b\u200banalitzar tant l&#8217;immoble com el fons de comer\u00e7 (intangibles)<\/b> : llic\u00e8ncies d&#8217;activitat, clientela fidelitzada, maquin\u00e0ria, historial financer d&#8217;ingressos\/despeses i rendibilitat neta<\/span><span data-path-to-node=\"1,1,2\">. Determinar aquest valor real requereix combinar m\u00e8triques de rendiment econ\u00f2mic amb una an\u00e0lisi profunda del mercat local.<\/span><\/p>\n<\/blockquote>\n<p data-path-to-node=\"3\">Quan ens plantegem vendre o adquirir un espai comercial, el gran dubte \u00e9s: <b data-path-to-node=\"3\" data-index-in-node=\"98\">el preu dep\u00e8n nom\u00e9s de les quatre parets o tamb\u00e9 del que genera el negoci al seu interior?<\/b><\/p>\n<p data-path-to-node=\"3\"><span data-path-to-node=\"5,0\">Des de l&#8217;\u00e0rea especialitzada de <b data-path-to-node=\"5,0\" data-index-in-node=\"31\">Vivendex Retail<\/b> , observem habitualment que confondre aquests conceptes sol portar a sobrevaloracions poc realistes oa perdre rendibilitat en la transacci\u00f3<\/span> <span data-path-to-node=\"5,2\">.<\/span><\/p>\n<p data-path-to-node=\"3\"><span data-path-to-node=\"5,2\">Per fer un <a href=\"https:\/\/info.vivendex.com\/retail\/el-local-en-traspaso\/\"><strong>trasp\u00e0s<\/strong><\/a> o compravenda transparent i rendible, \u00e9s fonamental entendre qu\u00e8 s&#8217;est\u00e0 taxant a cada escenari<\/span> <span data-path-to-node=\"5,4\">.<\/span><\/p>\n<h2 data-path-to-node=\"7\">Local comercial vs. Negoci en funcionament: qu\u00e8 es valora en cada cas?<\/h2>\n<p id=\"p-rc_1baf4f891b52e775-101\" data-path-to-node=\"8\"><span data-path-to-node=\"8,0\">El plantejament t\u00e8cnic i financer per determinar el preu final varia radicalment segons la naturalesa de l&#8217;actiu<\/span> <span data-path-to-node=\"8,2\">:<\/span><\/p>\n<div class=\"horizontal-scroll-wrapper\">\n<table data-path-to-node=\"9\">\n<thead>\n<tr>\n<td><strong>Concepte de valoraci\u00f3<\/strong><\/td>\n<td><strong>Local comercial &#8220;buit&#8221;<\/strong><\/td>\n<td><strong>Negoci en funcionament<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"9,1,0,0\"><b data-path-to-node=\"9,1,0,0\" data-index-in-node=\"0\">Punt central de l&#8217;an\u00e0lisi<\/b><\/span><\/td>\n<td>\n<p id=\"p-rc_1baf4f891b52e775-102\" data-path-to-node=\"9,1,1,0\"><span data-path-to-node=\"9,1,1,0,0\">Finca o immoble f\u00edsic<\/span><\/p>\n<\/td>\n<td>\n<p id=\"p-rc_1baf4f891b52e775-103\" data-path-to-node=\"9,1,2,0\"><span data-path-to-node=\"9,1,2,0,0\">Rendibilitat i capacitat de generar ingressos<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"9,2,0,0\"><b data-path-to-node=\"9,2,0,0\" data-index-in-node=\"0\">Factors de limmoble<\/b><\/span><\/td>\n<td>\n<p id=\"p-rc_1baf4f891b52e775-104\" data-path-to-node=\"9,2,1,0\"><span data-path-to-node=\"9,2,1,0,0\">Metres quadrats, ubicaci\u00f3, visibilitat i estat de conservaci\u00f3<\/span><\/p>\n<\/td>\n<td>\n<p id=\"p-rc_1baf4f891b52e775-105\" data-path-to-node=\"9,2,2,0\"><span data-path-to-node=\"9,2,2,0,0\">Adaptaci\u00f3 t\u00e8cnica a l&#8217;activitat actual<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"9,3,0,0\"><b data-path-to-node=\"9,3,0,0\" data-index-in-node=\"0\">Intangibles<\/b><\/span><\/td>\n<td>\n<p id=\"p-rc_1baf4f891b52e775-106\" data-path-to-node=\"9,3,1,0\"><span data-path-to-node=\"9,3,1,0,0\">Ubicaci\u00f3 o zona de pas comercial<\/span><\/p>\n<\/td>\n<td>\n<p id=\"p-rc_1baf4f891b52e775-107\" data-path-to-node=\"9,3,2,0\"><span data-path-to-node=\"9,3,2,0,0\">Marca, clientela activa i fons de comer\u00e7 ( <i data-path-to-node=\"9,3,2,0,0\" data-index-in-node=\"45\">goodwill<\/i> )<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"9,4,0,0\"><b data-path-to-node=\"9,4,0,0\" data-index-in-node=\"0\">Aspectes legals i t\u00e8cnics<\/b><\/span><\/td>\n<td>\n<p id=\"p-rc_1baf4f891b52e775-108\" data-path-to-node=\"9,4,1,0\"><span data-path-to-node=\"9,4,1,0,0\">Escriptures, nota simple i c\u00e0rregues del registre<\/span><\/p>\n<\/td>\n<td>\n<p id=\"p-rc_1baf4f891b52e775-109\" data-path-to-node=\"9,4,2,0\"><span data-path-to-node=\"9,4,2,0,0\">Llic\u00e8ncies d&#8217;activitat en regla, contractes de subministrament i personal<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"9,5,0,0\"><b data-path-to-node=\"9,5,0,0\" data-index-in-node=\"0\">Equipament i inventari<\/b><\/span><\/td>\n<td>\n<p id=\"p-rc_1baf4f891b52e775-110\" data-path-to-node=\"9,5,1,0\"><span data-path-to-node=\"9,5,1,0,0\">Estructura b\u00e0sica<\/span><\/p>\n<\/td>\n<td>\n<p id=\"p-rc_1baf4f891b52e775-111\" data-path-to-node=\"9,5,2,0\"><span data-path-to-node=\"9,5,2,0,0\">Maquin\u00e0ria, mobiliari, instal\u00b7lacions fixes i estoc<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 data-path-to-node=\"11\">Metodologia: com valorar un negoci en funcionament<\/h2>\n<p id=\"p-rc_1baf4f891b52e775-112\" data-path-to-node=\"12\"><span data-path-to-node=\"12,0\">Per posar xifra a una activitat econ\u00f2mica activa en mercats com Barcelona o Reus, la valoraci\u00f3 s&#8217;ha de sustentar en an\u00e0lisis financeres i t\u00e8cniques documentades<\/span> <span data-path-to-node=\"12,2\">:<\/span><\/p>\n<h3 data-path-to-node=\"13\">Historial financer i ingressos nets<\/h3>\n<p id=\"p-rc_1baf4f891b52e775-113\" data-path-to-node=\"14\"><span data-path-to-node=\"14,0\">Cal auditar la comptabilitat real dels darrers 3 a 5 anys (comptes de p\u00e8rdues i guanys, llibres de l&#8217;IVA i IRPF o impost sobre societats)<\/span> <span data-path-to-node=\"14,2\">.<\/span><\/p>\n<p data-path-to-node=\"14\"><span data-path-to-node=\"14,2\">El focus principal es posa a l&#8217; <b data-path-to-node=\"14,2\" data-index-in-node=\"34\">EBITDA<\/b> (benefici abans d&#8217;interessos, impostos, depreciacions i amortitzacions), que mostra la salut financera real del negoci sense distraccions fiscals<\/span> <span data-path-to-node=\"14,4\">.<\/span><\/p>\n<h3 data-path-to-node=\"15\">Valoraci\u00f3 del fons de comer\u00e7 ( <i data-path-to-node=\"15\" data-index-in-node=\"37\">goodwill<\/i> ) i clientela<\/h3>\n<p id=\"p-rc_1baf4f891b52e775-114\" data-path-to-node=\"16\"><span data-path-to-node=\"16,0\">Representa el valor de la reputaci\u00f3 constru\u00efda, el flux constant de clients i el posicionament al barri<\/span><span data-path-to-node=\"16,2\">. Un negoci consolidat amb ingressos recurrents t\u00e9 un fons de comer\u00e7 sensiblement superior al d&#8217;un local recent inaugurat<\/span><span data-path-to-node=\"16,4\">.<\/span><\/p>\n<h3 data-path-to-node=\"17\">Llic\u00e8ncies i marc normatiu<\/h3>\n<p id=\"p-rc_1baf4f891b52e775-115\" data-path-to-node=\"18\"><span data-path-to-node=\"18,0\">Les llic\u00e8ncies d&#8217;activitat definitives (com l&#8217;hostaleria, la restauraci\u00f3 o els serveis espec\u00edfics) vigents segons la normativa urban\u00edstica de l&#8217;ajuntament corresponent representen un actiu de gran valor<\/span> <span data-path-to-node=\"18,2\">.<\/span><\/p>\n<p data-path-to-node=\"18\"><span data-path-to-node=\"18,2\">La seva transmissi\u00f3 directa evita tr\u00e0mits que podrien paralitzar l&#8217;explotaci\u00f3 de l&#8217;espai<\/span> <span data-path-to-node=\"18,4\">.<\/span><\/p>\n<h3 data-path-to-node=\"19\">Equipament, instal\u00b7lacions i estoc<\/h3>\n<p id=\"p-rc_1baf4f891b52e775-116\" data-path-to-node=\"20\"><span data-path-to-node=\"20,0\">S&#8217;ha de confeccionar un inventari detallat aplicant l&#8217;amortitzaci\u00f3 per depreciaci\u00f3 a la maquin\u00e0ria, el mobiliari i les eines de treball<\/span> <span data-path-to-node=\"20,2\">.<\/span><\/p>\n<p data-path-to-node=\"21,1\">Si a m\u00e9s a m\u00e9s est\u00e0s analitzant operacions de compravenda patrimonial o aspectes fiscals associats a locals i immobles, t&#8217;aconsellem consultar la nostra <a class=\"ng-star-inserted\" href=\"https:\/\/www.google.com\/search?q=https:\/\/info.vivendex.com\/guia-impuesto-transmisiones-patrimoniales-cataluna\/&amp;authuser=4\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwjcp9WPwuOVAxUAAAAAHQAAAAAQtAE\">guia pr\u00e0ctica sobre l&#8217;Impost sobre Transmissions Patrimonials (ITP) i Actes Jur\u00eddics Documentats (AJD)<\/a> .<\/p>\n<h2 data-path-to-node=\"23\">Com t&#8217;ajuda Vivendex a valorar el teu negoci?<\/h2>\n<p data-path-to-node=\"24\">Valorar correctament un negoci comercial exigeix \u200b\u200bla combinaci\u00f3 de rigor anal\u00edtic, experi\u00e8ncia financera i interpretaci\u00f3 precisa del mercat immobiliari local.<\/p>\n<p data-path-to-node=\"25\">Des del nostre departament de <b data-path-to-node=\"25\" data-index-in-node=\"30\">Vivendex Retail<\/b> us acompanyem pas a pas:<\/p>\n<ul data-path-to-node=\"26\">\n<li>\n<p id=\"p-rc_1baf4f891b52e775-117\" data-path-to-node=\"26,0,0\"><span data-path-to-node=\"26,0,0,0\"><b data-path-to-node=\"26,0,0,0\" data-index-in-node=\"0\">Estudi financer objectiu:<\/b> Analitzem l&#8217;historial comptable per determinar la rendibilitat real de l&#8217;activitat i aplicar els multiplicadors financers m\u00e9s idonis del teu sector<\/span> <span data-path-to-node=\"26,0,0,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_1baf4f891b52e775-118\" data-path-to-node=\"26,1,0\"><span data-path-to-node=\"26,1,0,0\"><b data-path-to-node=\"26,1,0,0\" data-index-in-node=\"0\">An\u00e0lisi micro-local a Barcelona i Reus:<\/b> Avaluem el flux de vianants, l&#8217;entorn comercial i l&#8217;atractiu espec\u00edfic del carrer per mesurar-ne la projecci\u00f3 futura<\/span> <span data-path-to-node=\"26,1,0,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_1baf4f891b52e775-119\" data-path-to-node=\"26,2,0\"><span data-path-to-node=\"26,2,0,0\"><b data-path-to-node=\"26,2,0,0\" data-index-in-node=\"0\">Revisi\u00f3 documental i legal completa:<\/b> Verifiquem llic\u00e8ncies, c\u00e0rregues, contractes d&#8217;arrendament i la situaci\u00f3 de l&#8217;immoble al registre per evitar imprevistos que dificultin el trasp\u00e0s o la venda<\/span> <span data-path-to-node=\"26,2,0,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"26,3,0\"><b data-path-to-node=\"26,3,0\" data-index-in-node=\"0\">Estrat\u00e8gia comercial a mida:<\/b> Connectem loportunitat amb la nostra base de dades qualificada dinversors i emprenedors.<\/p>\n<\/li>\n<\/ul>\n<p>T&#8217;ajudem amb el <strong>valorador en l\u00ednia,<\/strong> que t&#8217;ofereix preus segons les circumst\u00e0ncies de venda. Si l&#8217;utilitzes, et contactarem per perfeccionar aquest valor segons la valoraci\u00f3 professional de l&#8217;assessor a la zona:<\/p>\n<div id=\"cta\"><div class=\"cta_tipo1\"><div class=\"imagenCTA\"><img decoding=\"async\" class=\"imgCTA\" src=\"https:\/\/info.vivendex.com\/retail\/wp-content\/uploads\/2025\/02\/cta_valorar_local_es.jpg\"\/><\/div><div class=\"texto\"><div class=\"contenedor\"><p class=\"tituloCTA\"><a class=\"linkCTA titleCTA\" href=\"https:\/\/info.vivendex.com\/retail\/ca\/valoracio-local-comercial\/?utm_source=Blog&amp;utm_medium=CTA&amp;utm_campaign=valorar_local_ca&amp;utm_gen=utmdc\">Quant val el teu local?<\/a><\/p><p class=\"subtituloCTA\">Coneix el preu al qual has de vendre o llogar<\/p><div class=\"botonCTA\"><a class=\"linkCTA botontextCTA\" href=\"https:\/\/info.vivendex.com\/retail\/ca\/valoracio-local-comercial\/?utm_source=Blog&amp;utm_medium=CTA&amp;utm_campaign=valorar_local_ca&amp;utm_gen=utmdc\">Valorar local<\/a><\/div><\/div><\/div><\/div><style>.cta_tipo1 {font-family: \"muli\";width: 100%;max-width: 100%;height: 225px;margin: 0 auto;box-sizing: border-box;flex-wrap: nowrap;display: flex;justify-content: center;align-items: center;overflow: hidden;background: #fff;position: relative;}.cta_tipo1 .imagenCTA {width: 55%;top: 0;left: 0;height: 100%;}.cta_tipo1 .imagenCTA img {width: 100%;height: 100%;object-fit: cover;}.cta_tipo1 .texto {position: relative;background-color: #006a8e;width: 45%;height: 100%;z-index: 2;}.cta_tipo1 .texto .contenedor {width: 100%;height: 100%;display: flex;flex-direction: column;align-items: center;justify-content: center;}.cta_tipo1 .texto .contenedor p {font-weight: bold;text-transform: uppercase;text-align: center;margin: 0;}.cta_tipo1 .texto .contenedor p.tituloCTA {margin-bottom: 10px;width: 94%;line-height: initial;}.cta_tipo1 .texto .contenedor p a.linkCTA.titleCTA {color: #d4cfca;font-size: 20px;}.cta_tipo1 .texto .contenedor p.subtituloCTA {color:#fff;font-weight: normal;font-size: 16px;text-transform: none;margin: 5px 20px 20px;}.cta_tipo1 .texto .contenedor p a {text-decoration: none;color: #fff;}.cta_tipo1 .botonCTA {display: flex;}.cta_tipo1 .botonCTA a {font-size: 14px;background: #fff;padding: 15px 10px;color: #006a8e;text-decoration: none;border-radius: 0px;}@media (max-width:600px) {.cta_tipo1 {height: auto;flex-wrap: wrap;}.cta_tipo1 .imagenCTA {height: 200px;width: 100%;}.cta_tipo1 .texto {padding-top: 10px;width: 100%;}.cta_tipo1 .botonCTA {margin-top: 10px;margin-bottom: 20px;}}<\/style><\/div>\n<h2 data-path-to-node=\"28\">Preguntes freq\u00fcents<\/h2>\n<h3 data-path-to-node=\"29\">La llic\u00e8ncia d&#8217;activitat d&#8217;un local es pot traspassar si es ven el negoci?<\/h3>\n<p id=\"p-rc_1baf4f891b52e775-120\" data-path-to-node=\"30\"><span data-path-to-node=\"30,0\">S\u00ed, en la majoria dels casos \u00e9s possible fer un canvi de titularitat de la llic\u00e8ncia ambiental o d&#8217;activitat davant de l&#8217;ajuntament<\/span><span data-path-to-node=\"30,2\">. Tot i aix\u00f2, \u00e9s fonamental revisar pr\u00e8viament si la llic\u00e8ncia compleix amb la normativa urban\u00edstica municipal vigent per assegurar una transmissi\u00f3 sense interrupcions operatives<\/span><span data-path-to-node=\"30,4\">.<\/span><\/p>\n<h3 data-path-to-node=\"31\">Quina \u00e9s la difer\u00e8ncia entre el valor del local comercial i el trasp\u00e0s del negoci?<\/h3>\n<p id=\"p-rc_1baf4f891b52e775-121\" data-path-to-node=\"32\"><span data-path-to-node=\"32,0\">El valor del local respon estrictament a la propietat de limmoble f\u00edsic (finca urbana)<\/span><span data-path-to-node=\"32,2\">. El trasp\u00e0s engloba la cessi\u00f3 del contracte d\u201farrendament juntament amb els intangibles de l\u201factivitat: llic\u00e8ncies, fons de comer\u00e7, equipament i clientela activa<\/span><span data-path-to-node=\"32,4\">.<\/span><\/p>\n<h3 data-path-to-node=\"33\">Qu\u00e8 passa si el local \u00e9s de lloguer per\u00f2 el negoci \u00e9s propi?<\/h3>\n<p id=\"p-rc_1baf4f891b52e775-122\" data-path-to-node=\"34\"><span data-path-to-node=\"34,0\">En aquest cas es valora de manera independent el negoci (equipament, facturaci\u00f3, llic\u00e8ncies i rendibilitat)<\/span><span data-path-to-node=\"34,2\">. El preu del trasp\u00e0s es fixar\u00e0 en funci\u00f3 de les condicions pactades al contracte d&#8217;arrendament i de la durada que resta al llogater<\/span><span data-path-to-node=\"34,4\">.<\/span><\/p>\n<p data-path-to-node=\"36\">Est\u00e0s pensant a posar a la venda el teu local o traspassar el teu negoci en funcionament a Barcelona o Reus? <a class=\"ng-star-inserted\" href=\"https:\/\/info.vivendex.com\/\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwjcp9WPwuOVAxUAAAAAHQAAAAAQuwE\">Contacta amb el nostre equip especialitzat de <b data-path-to-node=\"36\" data-index-in-node=\"152\">Vivendex Retail<\/b><\/a> i et realitzarem un estudi personalitzat per assolir la m\u00e0xima rendibilitat amb total tranquil\u00b7litat jur\u00eddica[cite: 1, 2, 5].<\/p>\n<p data-path-to-node=\"38\">T&#8217;agradaria que analitzem algun cas concret de trasp\u00e0s comercial o t&#8217;ha quedat algun dubte sobre com calcular el fons de comer\u00e7 d&#8217;un sector espec\u00edfic?<\/p>\n<p data-path-to-node=\"38\"><a href=\"https:\/\/www.vivendexretail.com\/agentes\/\"><strong>CONTACTA AMB L&#8217;EQUIP DE VIVENDEX RETAIL<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valorar un local comercial tradicional se centra en la propietat immobili\u00e0ria i els metres quadrats. Tot i aix\u00f2, valorar un negoci en funcionament exigeix \u200b\u200banalitzar tant l&#8217;immoble com el fons de comer\u00e7 (intangibles) : llic\u00e8ncies d&#8217;activitat, clientela fidelitzada, maquin\u00e0ria, historial financer d&#8217;ingressos\/despeses i rendibilitat neta. Determinar aquest valor real requereix combinar m\u00e8triques de rendiment econ\u00f2mic [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[37],"tags":[115,114,44],"class_list":["post-2265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-locals-comercials","tag-traspas","tag-valorar-un-negoci","tag-vendre-local-comercial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com es pot valorar un local amb un negoci en funcionament? - Vivendex Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.vivendex.com\/retail\/ca\/com-es-pot-valorar-un-local-amb-un-negoci-en-funcionament\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com es pot valorar un local amb un negoci en funcionament? - Vivendex Retail\" \/>\n<meta property=\"og:description\" content=\"Valorar un local comercial tradicional se centra en la propietat immobili\u00e0ria i els metres quadrats. Tot i aix\u00f2, valorar un negoci en funcionament exigeix \u200b\u200banalitzar tant l&#8217;immoble com el fons de comer\u00e7 (intangibles) : llic\u00e8ncies d&#8217;activitat, clientela fidelitzada, maquin\u00e0ria, historial financer d&#8217;ingressos\/despeses i rendibilitat neta. 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