{"id":110,"date":"2021-06-29T14:11:00","date_gmt":"2021-06-29T13:11:00","guid":{"rendered":"http:\/\/info.vivendex.com\/business-partners\/?p=110"},"modified":"2023-04-14T13:30:19","modified_gmt":"2023-04-14T12:30:19","slug":"5-errors-que-comets-amb-el-teu-marqueting-immobiliari","status":"publish","type":"post","link":"https:\/\/info.vivendex.com\/business-partners\/ca\/5-errors-que-comets-amb-el-teu-marqueting-immobiliari\/","title":{"rendered":"5 errors que comets amb el teu m\u00e0rqueting immobiliari"},"content":{"rendered":"<p>Errors habituals que comenten les ag\u00e8ncies immobili\u00e0ries en el seu m\u00e0rqueting immobiliari que pots evitar si t&#8217;hi avances i els coneixes b\u00e9.<\/p>\n<p><!--more--><\/p>\n<p>Aprenem m\u00e9s dels errors o dels encerts?<\/p>\n<p>Sigui com sigui, els errors moltes vegades s\u00f3n inevitables. Encara que \u00e9s ben cert que <span style=\"font-weight: bold;\">si ens envoltem dels professionals adequats<\/span> podem estalviar-nos bona part dels errors que sorgeixen durant el propi proc\u00e9s d&#8217;aprenentatge, cal assumir que els errors formaran sempre part del nostre negoci i, per descomptat, de la nostra persona.<\/p>\n<p>Dit aix\u00f2, una petita ajuda extra mai ve malament poder evitar-nos alguna ensopegada extra pel cam\u00ed. Per aix\u00f2, en aquest article intentarem explicar els 5 errors m\u00e9s comuns que solen cometre les ag\u00e8ncies que decideixen afrontar el <span style=\"font-weight: bold;\">m\u00e0rqueting immobiliari de la seva empresa en solitari.<\/span><\/p>\n<p>Per poder resoldre alguns d&#8217;aquests errors, a la nostra <a href=\"https:\/\/info.vivendex.com\/business-partners\/ca\/10-consells-per-a-la-teva-web-immobiliaria-cat\/\" target=\"_blank\" rel=\"noopener\">infografia &#8217;10 consells per a la teva web immobili\u00e0ria&#8217;<\/a> podr\u00e0s trobar-hi algunes de les coses que millor ens han funcionat a nosaltres a l&#8217;hora de readaptar la nostra web immobili\u00e0ria.<\/p>\n<h6><a href=\"https:\/\/info.vivendex.com\/business-partners\/ca\/10-consells-per-a-la-teva-web-immobiliaria-cat\/\">10 consells per a la teva web immobili\u00e0ria<\/a><\/h6>\n<h2>1. No centrar-te en resoldre els problemes dels teus clients<\/h2>\n<p>Aix\u00f2 \u00e9s un error molt com\u00fa de les ag\u00e8ncies immobili\u00e0ries que inicien la seva estrat\u00e8gia digital en solitari. Si en el pla offline estem centrats en <a href=\"https:\/\/info.vivendex.com\/business-partners\/ca\/creacio-difusio-i-promocio-online-dinformacio-per-a-clients\/\" target=\"_blank\" rel=\"noopener\">resoldre els problemes principals dels nostres clients<\/a>, per qu\u00e8 no fer el mateix quan traslladem el nostre negoci online?<\/p>\n<p>Pensa en quins s\u00f3n els <span style=\"font-weight: bold;\">dubtes m\u00e9s repetits entre els teus clients, els que venen a la teva immobili\u00e0ria<\/span>: impostos, despeses de venda, contractes, preus &#8230; i crea respostes per a tot aix\u00f2 online. Altrament, el teu contingut mai ser\u00e0 trobat pels teus possibles clients i, de trobar-lo, no els resultar\u00e0 prou atractiu com per parar-li esment.<\/p>\n<h2>2. No incloure crides a l&#8217;acci\u00f3<\/h2>\n<p>Per\u00f2 no serveix de res crear contingut atractiu si despr\u00e9s no hi inclous crides a l&#8217;acci\u00f3 que et permetin captar les dades d&#8217;aquests possibles clients.<\/p>\n<p>L&#8217;ideal \u00e9s crear crides a l&#8217;acci\u00f3 amb diferents missatges i formats per avaluar quina \u00e9s la que millor li funciona a la teva immobili\u00e0ria. <span style=\"font-weight: bold;\">Aquestes calls to action hauran de portar a una p\u00e0gina de dest\u00ed o landing on l&#8217;usuari pugui deixar les seves dades de contacte<\/span> com a moneda de canvi per accedir a un contingut extra de valor: una consulta gratu\u00efta, una guia, una plantilla&#8230;<\/p>\n<p>Com m\u00e9s valu\u00f3s sigui aquest contingut per al teu usuari m\u00e9s dades de contacte estar\u00e0 disposat a deixar al teu formulari.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 1080px;\" src=\"https:\/\/info.vivendex.com\/business-partners\/wp-content\/uploads\/2023\/01\/ejemplo-cta-web-vivendex.jpg\" alt=\"ejemplo-cta-web-vivendex\" width=\"1080\" \/><\/p>\n<h5>Exemple d&#8217;una crida a l&#8217;acci\u00f3 a la web de Vivendex.<\/h5>\n<h2>3. No abordar un \u00fanic prop\u00f2sit en crear una landing<\/h2>\n<p>I quan arriba el moment de crear la p\u00e0gina de dest\u00ed \u00e9s quan arriba l&#8217;\u00e0nsia per voler abordar-ho tot. I si a m\u00e9s de la guia els ofereixo una valoraci\u00f3 de preu del seu habitatge? I si a m\u00e9s d&#8217;aix\u00f2 afegeixo la possibilitat de crear una consulta gratu\u00efta per si la guia i la valoraci\u00f3 no els interessen?<\/p>\n<h6>Una landing, una \u00fanica proposta de valor.<\/h6>\n<p>G<span style=\"font-weight: normal;\">rava&#8217;t b\u00e9 aquesta frase i assegura&#8217;t de complir-la en totes i cadascuna de les teves p\u00e0gines de dest\u00ed. <\/span><span style=\"font-weight: bold;\">Afegir massa distraccions o opcions reduir\u00e0 la taxa de conversi\u00f3 de la teva p\u00e0gina.<\/span><\/p>\n<h2>4. No crear seq\u00fc\u00e8ncies de correus personalitzades<\/h2>\n<p><span style=\"font-weight: normal;\">Un altre dels principals errors en m\u00e0rqueting immobiliari consisteix a no adaptar els continguts a les necessitats de cada persona. Entre els clients que acudeixen a la teva immobili\u00e0ria pots trobar-hi diferents perfils: compradors de primer habitatge, compradors d&#8217;habitatge de reposici\u00f3, venedors, hereus&#8230;<\/span><span style=\"font-weight: bold;\"> Oferir a tots el mateix contingut \u00e9s perdre oportunitats de negoci.<\/span><\/p>\n<p>Un cop detectat l&#8217;inter\u00e8s principal del teu client (pots preguntar obertament a trav\u00e9s d&#8217;un formulari) procura que tot el contingut que li facis arribar tingui relaci\u00f3 directa amb el seu prop\u00f2sit. D&#8217;aquesta manera, augmentar\u00e0s les possibilitats que segueixi avan\u00e7ant cap al moment de la compravenda i fomentar\u00e0s qu\u00e8 compti amb tu quan per fi es decideixi a fer el pas.<\/p>\n<h2>5. No automatitzar certs processos<\/h2>\n<p><span style=\"background-color: transparent;\">E<\/span>l millor que tenen les eines de m\u00e0rqueting actuals \u00e9s que pots automatitzar certs processos que d&#8217;altra manera hauries de fer a m\u00e0. Per exemple, pots <span style=\"font-weight: bold;\">incloure un chatbot<\/span> a la teva web preparat per respondre a certes preguntes realitzades pels teus usuaris.<\/p>\n<p>Tamb\u00e9 pots <span style=\"font-weight: bold;\">configurar avisos<\/span> cada vegada que un usuari ha realitzat certa acci\u00f3 o un conjunt d&#8217;elles.<\/p>\n<p>Automatitzar certs processos t&#8217;estalviar\u00e0 un temps molt important que podr\u00e0s invertir en millorar l&#8217;atenci\u00f3 presencial als teus clients o en seguir formant-te.<\/p>\n<p>&nbsp;<\/p>\n<p>* Recorda que a la nostra <a href=\"https:\/\/info.vivendex.com\/business-partners\/ca\/10-consells-per-a-la-teva-web-immobiliaria-cat\/\" target=\"_blank\" rel=\"noopener\">infografia &#8217;10 consells per a la teva web immobili\u00e0ria<\/a> &#8216;podr\u00e0s trobar-hi algunes de les coses que millor ens han funcionat a Vivendex a l&#8217;hora de readaptar la nostra web immobili\u00e0ria. Si est\u00e0s pensant en crear o millorar la teva web, segur que aquests consells et seran de gran utilitat.<\/p>\n<h6><a href=\"https:\/\/info.vivendex.com\/business-partners\/ca\/10-consells-per-a-la-teva-web-immobiliaria-cat\/\">10 consells per a la teva web immobili\u00e0ria<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Errors habituals que comenten les ag\u00e8ncies immobili\u00e0ries en el seu m\u00e0rqueting immobiliari que pots evitar si t&#8217;hi avances i els coneixes b\u00e9.<\/p>\n","protected":false},"author":4,"featured_media":422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,23],"tags":[34,26],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 errors que comets amb el teu m\u00e0rqueting immobiliari<\/title>\n<meta name=\"description\" content=\"Errors habituals que comenten les ag\u00e8ncies immobili\u00e0ries en el seu m\u00e0rqueting immobiliari que pots evitar si t&#039;hi avances i els coneixes b\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.vivendex.com\/business-partners\/ca\/5-errors-que-comets-amb-el-teu-marqueting-immobiliari\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 errors que comets amb el teu m\u00e0rqueting immobiliari\" \/>\n<meta property=\"og:description\" content=\"Errors habituals que comenten les ag\u00e8ncies immobili\u00e0ries en el seu m\u00e0rqueting immobiliari que pots evitar si t&#039;hi avances i els coneixes b\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.vivendex.com\/business-partners\/ca\/5-errors-que-comets-amb-el-teu-marqueting-immobiliari\/\" \/>\n<meta property=\"og:site_name\" content=\"Vivendex People &amp; 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